Any kind of product is incomplete without a brand design.
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This is what makes the product synonymous with all the brand. If you want to have the presence of a good brand recall by the customer, make sure you possess a good design.
If you have to create a brand design for a client, where are you going to start? Brand design is essentially a term used for the visual design elements used for a particular brand, something similar to a graphic logo. It normally connects the visual to the customers and is supposed to convey the product benefits to the customer. A brand design should project a good image of the product, without projecting anything negative. The impression from the design should be strong enough to leave an impression on the customer, an impression that can help the customer connect with the brand plus continue to do so.
Brand designing is normally done by professionals that include a great copywriter, a graphic designer, and also a convincing marketing professional. The attractive words and catchy visuals need to be projected the right way. Before beginning work on the brand design, one must be extremely sure of the message that has to become conveyed to the customer. Once the message has clearly been understood, the next step is in order to zero in on a suitable name or tag line.
A label line normally consists of five or more words. If the tag line is simply too long, there might not be any brand recall. If using a short title for the product, ensure that the name is definitely expressive enough to capture the functions of the product. If there is no link of the brand name to the product, then your customer is likely to get confused. You should keep the name slightly generic, as if the brand name is changed later on, the design should not get too affected.
The next step in creating a brand design is creating a suitable logo. Simply by suitable, we mean it should wholly represent the brand as one logo design, which means it is representing the company as a whole. Unless there are specific company style bedding that you must follow, you can get creative with the typefaces, colors and the fonts. Remember the logo will be on each form of communication used by the client therefore create a logo keeping these elements in mind.